I love marketing.
Especially digital marketing. Online marketing. Whatever you want to call it.
Sometimes I work as a VP or Director of Marketing.
(Or of Performance Marketing. Or Demand Generation. You get the picture.)
Sometimes I consult, too. Particularly for companies trying to figure out how online marketing can work for them, profitably and sustainably.
What I can do for you
Clarify your objectives, understand your customers, and differentiate yourself from the competition
Customer Acquisition
Systematically test and optimize online and offline channels to find the highest ROI approach to attract new customers
Branding & Marcom
Clarify what makes your company & products unique and provide a consistent, professional experience
Recent Blog Posts
Go-to-Market Strategy for Early-Stage Startups: What Actually Works
Are you pre-revenue and trying to figure out how to get your first customers? After advising dozens of early-stage startups at UC […]
Avoid These Top 6 Mistakes When Building Your Startup Website
Are you building a website for your startup? As a marketing advisor to startups at UC Berkeley’s Skydeck incubator, I see founders […]
Top 5 Startup Marketing Mistakes (And How to Fix Them)
I’ve been a marketing advisor to early-stage startups at UC Berkeley’s Skydeck incubator for a few months now, and I wanted to […]
How to Audit Your Digital Marketing Channels
If you’ve been hired to take over a digital marketing project, your first order of business should be to understand and analyze what came before. Here’s how to conduct a comprehensive digital marketing audit.
How to Measure Marketing Attribution Accurately
Marketing attribution is about asking, out of the many marketing channels you are using and paying for, which marketing channels actually work? […]
How to Build a Brand Strategy
Building a brand is hard. It’s not just about redoing your logo. It’s about answering, “what really makes our company special?” And […]
Your B2B Marketing Channel Checklist
If you do B2B marketing for startups, or you’re devising a go-to-market strategy for a new line of business in a B2B […]
How to Choose Marketing Automation Software (or at least, how we did it)
When I was VP of Marketing at Newfi Lending, we decided we needed a new, proper marketing automation system. The selection process […]
(Nearly) Always Bad Investments
As a former financial services marketer, I sold a lot of people on investments or investing behavior that were bad for them […]
What’s the Best Retirement Calculator?
The best retirement calculators are often free, and they don’t come from your financial institution!
An open letter about proposed construction at 1752 Shattuck Avenue Berkeley
This is an open letter about a proposed construction project at 1752 Shattuck Avenue in Berkeley, California. I am concerned about this […]
About Daniel Silver
